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Sport Management, BS

Keiser University

This program is available in the following Florida campuses:

Flagship Residential Campus, Fort Lauderdale Online Division, Port St. Lucie

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Program Objectives

Upon completion of this program, students are able to:

  • Effectively market sport, its products and services, for consumer consumption;
  • Limit liability in sport organizations through application of both risk management and best legal practices in sport;
  • Design, implement, and manage sport events;
  • Identify and utilize trends in sport consumption to manage market strategies for the improved consumption of a sport product or service;
  • Apply best practices in sales to improve sales performance in a sport organization;
  • Apply ethical principles in the management of sport organizations;
  • Assess current issues in sport management and their likely impact on varying sport organizations;
  • Discuss how the economics of sport influence the business decisions of sport organizations;
  • Manage the day-to-day business aspects of a sport organization toward the fulfillment of that organization’s mission and objectives.

Prerequisites for Major Courses

Successful completion of lower division SPM courses.

Program Outline

To receive a Bachelor of Science Degree in Sport Management, students must earn a total of 120.0 credit hours. Program requirements are as follows:

Lower Division Courses

Lower Division Sport Management Courses (21.0 credit hours)
Accounting Principles I 3.0 credit hours
Business Law 3.0 credit hours
Introduction to Sport Management 3.0 credit hours
Introduction to Sport Marketing and Sales Management 3.0 credit hours
Current Issues in Sport Management 3.0 credit hours
Sport Management Internship I 3.0 credit hours
Sport Management Internship II 3.0 credit hours
Lower Division Elective Courses (6.0 credit hours)
Students may choose 6.0 lower division credit hours in any field(s) to complete this requirement.
Behavioral/Social Science (3.0 credit hours)
Introduction to Psychology 3.0 credit hours
Sociology 3.0 credit hours
Communications (3.0 credit hours)
Speech Communication 3.0 credit hours
Computers (3.0 credit hours)
Introduction to Computers 3.0 credit hours
Economics (3.0 credit hours)
Microeconomics 3.0 credit hours
English (6.0 credit hours)
English Composition I 3.0 credit hours
English Composition II 3.0 credit hours
Humanities/Fine Arts (3.0 credit hours)
American Literature 3.0 credit hours
English Literature 3.0 credit hours
Mathematics (6.0 credit hours)
College Algebra 3.0 credit hours
College Mathematics 3.0 credit hours
Applications of Mathematics 3.0 credit hours
Statistics (required) 3.0 credit hours
Natural Science (6.0 credit hours)
General Biology 3.0 credit hours
Advanced Biology 3.0 credit hours
Environmental Science 3.0 credit hours
Human Anatomy and Physiology I 4.0 credit hours
Human Anatomy and Physiology II 4.0 credit hours
General Chemistry 3.0 credit hours
Advanced Chemistry 3.0 credit hours
General Marine Biology 3.0 credit hours

Upper Division Courses

Upper Division Sports Management Courses (33.0 credit hours)
Sport in American Life 3.0 credit hours
Sport Consumer Behavior 3.0 credit hours
Selling in Sport Management 3.0 credit hours
Risk Management 3.0 credit hours
Venue and Event Management 3.0 credit hours
Strategic Sport Marketing and Sponsorship 3.0 credit hours
Managing Social Media in Sport Business 3.0 credit hours
Sport Economics 3.0 credit hours
Sport Finance 3.0 credit hours
Sport Management Internship III 3.0 credit hours
Sport Management Internship IV 3.0 credit hours
Upper Division Elective Courses (18.0 credit hours)
Students may choose 18.0 upper division credit hours in any field(s) to complete this requirement.
Upper Division General Education Courses (9.0 credit hours)
Professional Writing 3.0 credit hours
Critical Thinking 3.0 credit hours
Workforce Diversity 3.0 credit hours

Degree Completion – Students must have an associate degree from an accredited institution and earn 60.0 upper division credit hours for a total of 120.0 credit hours. Program requirements are listed below.

The following lower level division courses must be successfully completed (Course equivalency is established by the Dean of Academic Affairs from official transcripts received from accredited institutions.): ENC2102 English Composition II (prerequisite ENC1101), and MAC2105 College Algebra or MGF2106 College Math, or STA2023 Statistics.

Note: All lower division major and general education courses must be successfully completed before upper division courses are undertaken and The FTCE General Knowledge Test must be passed.

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Jessica Kircher

Going to Keiser University was one of the greatest experiences in my life. All of my deans, professors, and staff made me feel that I was a part of something very special, and I am. I would recommend for anyone to get their education at Keiser University.

Belinda Haney

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Justin Pugh

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Ryan Bushey

If not for my education at Keiser I probably would not be where I am today, in both life and career. It is because of going to Keiser and the instructors I had that I joined a club started by Mr. Williams, The Lakeland Shooters Photography Group, which allowed me to venture into an amazing and very creative field that I use to enhance all aspects of my life.

Anthony Sassano

The Design program at Keiser University was filled with real world learning and hands on instruction… Based on the portfolio I created while a student at Keiser University, I landed a job in Graphic Design for a major online retailer immediately after graduation.

Ty Fitzgerald

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Jackson Tejada

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Dale Caverly

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Carlos Ramirez Flores

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Connie Sue Centrella

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Attending Keiser University and getting my degree was the best decision I have ever made.  The small class sizes and personalized attention helped me get my degree quickly.  The hands-on experience and the education landed me a job at a neighboring law firm.

Dedrick Saxon

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Natalie Dou

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Laurie Williams

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Nadege Dor

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Marla Hadley

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