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Business Analytics, BA

Keiser University

This program is available in the following Florida campuses:

Shanghai, China

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Program Objectives

The following objectives are designed to meet Keiser University’s mission and its objectives:

  • Prepare students’ abilities to understand business concepts, terms, and theories.
  • Prepare students in becoming proficient in the use of computer languages, databases, and other applications of information technology.
  • Develop students’ understanding of business problems.
  • Develop students’ analytical skills used in business decisions.
  • Develop students’ ability to solve problems through the use of critical thinking techniques.
  • Develop students’ communication skills necessary to meet the needs of business organizations.
  • Prepare students for a professional work environment as a business analyst.

Prerequisites for Major Courses


Program Outline

To receive a Bachelor of Arts degree in Business Analytics, students must earn 130 credit hours. Program requirements are as follows:

Lower Division Courses

Lower Division Business Analytics Major Courses (27.0 credit hours)
Accounting Principles I 3.0 credit hours
Accounting Principles II 3.0 credit hours
Financial Management 3.0 credit hours
Principles of Management 3.0 credit hours
Introduction to Marketing 3.0 credit hours
Essentials of Networking 3.0 credit hours
Web Systems 3.0 credit hours
Problem Solving Using Computer Software 3.0 credit hours
Integrated Studies Capstone Course For Lower Division 3.0 credit hours
Behavioral/Social Science (3.0 credit hours)
AMH1010 - American History Pre 1876 3.0 credit hours
AMH1020 - American History Since 1876 3.0 credit hours
POS1041 - Political Science 3.0 credit hours
PSY1012 - * Introduction to Psychology 3.0 credit hours
SYG1000 - * Sociology 3.0 credit hours
Communication (3.0 credit hours)
SPC1017 - Speech Communication 3.0 credit hours
Computers (3.0 credit hours)
CGS1000 - Introduction to Computers 3.0 credit hours
Economics (6.0 credit hours)
ECO1023 - Microeconomics 3.0 credit hours
ECO2013 - Macroeconomics 3.0 credit hours
English (6.0 credit hours)
ENC1101 - * English Composition I 3.0 credit hours
ENC2013 - * English Composition II 3.0 credit hours
Humanities/Fine Arts (3.0 credit hours)
AML1000 - * American Literature 3.0 credit hours
ENL1000 - * English Literature 3.0 credit hours
Mathematics (10.0 credit hours)
STA2023 - Statistics 3.0 credit hours
MAD2104 - Discrete Mathematics and Probability 4.0 credit hours
MAC2233 - Survey of Calculus 3.0 credit hours
Natural Science (6.0 credit hours)
BSC1010 - General Biology or... 3.0 credit hours
BSC2010 - General Biology 3.0 credit hours
BSC1011 - Advanced Biology or... 3.0 credit hours
BSC2011 - Advanced Biology 3.0 credit hours
CHM2045 - Chemistry 3.0 credit hours
CHM2046 - Advanced Chemistry 3.0 credit hours
PHY2053 - Physics I 3.0 credit hours
PHY2054 - Physics II 3.0 credit hours
BSC1030 - Environmental Biology 3.0 credit hours

* Must be completed with a "C" or higher for Gordon Rule credit.

Upper Division Courses

Upper Division Business Analytics Major Courses (54.0 credit hours)
Managerial Accounting 3.0 credit hours
Legal/Ethical Environment of Business 3.0 credit hours
Principles of Managerial Finance 3.0 credit hours
Introduction to Management and Organizational Behavior 3.0 credit hours
Project Management 3.0 credit hours
Marketing Strategy 3.0 credit hours
Business Case Studies Analysis 3.0 credit hours
Quantitative Approach to Business 3.0 credit hours
Introduction to Business Programming 3.0 credit hours
Systems Analysis Methodologies 3.0 credit hours
Introduction to Business Intelligence 3.0 credit hours
Advanced Business Intelligence 3.0 credit hours
Database Management Systems 3.0 credit hours
Data Mining and Warehousing 3.0 credit hours
Cloud and Internet Computing 3.0 credit hours
Integrated Studies Capstone Course or... 3.0 credit hours
Integrated Studies Capstone Course 3.0 credit hours
Internship in Business Analytics: Information Systems and Operations Management or... 3.0 credit hours
Special Topic and Projects in Operations Analysis 3.0 credit hours
Upper Division General Education (9.0 credit hours)
Intermediate Statistics 3.0 credit hours
Management Information Systems 3.0 credit hours
Group Communication and Team Interaction 3.0 credit hours

Note: All lower division major and general education courses should be successfully completed before upper division major courses are undertaken.

Mrs. Percy and Mr. Williams believed in me. They were more than instructors, they tried to get to know you as a person and tried to understand your goals so they could push you towards them. And Mrs. Crawford from student services helped me find a job before I even graduated. She was dedicated to my overall success.

Jessica Kircher

Going to Keiser University was one of the greatest experiences in my life. All of my deans, professors, and staff made me feel that I was a part of something very special, and I am. I would recommend for anyone to get their education at Keiser University.

Belinda Haney

The two instructors that have impacted my life are Mr. Williams and Mrs. Percy. Both of them believed in my ability to become a great graphic designer, regardless of how I felt about my skills. I appreciate their motivation to get me to where I am today.

Justin Pugh

Beyond the curriculum of the courses, the lessons the instructors have taught me have paid dividends in my real work experiences. How to respond to criticisms, project and time management, interview skills, the list goes on and on. At the end of the day, they not only showed me how to design, but they taught me how to be a professional.

Ryan Bushey

If not for my education at Keiser I probably would not be where I am today, in both life and career. It is because of going to Keiser and the instructors I had that I joined a club started by Mr. Williams, The Lakeland Shooters Photography Group, which allowed me to venture into an amazing and very creative field that I use to enhance all aspects of my life.

Anthony Sassano

The Design program at Keiser University was filled with real world learning and hands on instruction… Based on the portfolio I created while a student at Keiser University, I landed a job in Graphic Design for a major online retailer immediately after graduation.

Ty Fitzgerald

The year and a half I spent in the program better prepared me for attaining a job in the field…As a hands-on learner, the project-centered teaching was perfect for me.

Jackson Tejada

Keiser University has given me the opportunity to embrace a career change… It has opened the door for a timely graduation and quick return to the work force…

Dale Caverly

Without the education I received at Keiser University, I would not be where I am today!

Meisha Ebanks, R.N.

I not only received an excellent education but also encouragement and training that built my self-confidence every day.

Nidia Barrios

I realize the amount of knowledge I gained and feel that the educational experiences have developed me in to a person who can move higher up the career ladder.

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Keiser University’s MBA program has renewed my mind, changed the way I think, and given me a new sense of purpose.  The professors transformed my attitude and behavior, gave me the self-confidence I was lacking, and restored my energy.

Connie Sue Centrella

It has been great attending and graduating from Keiser University.  Because of the small class sizes, I was able to build good relationships with classmates and professors.  The PA professors care very much about the progress and success of the students and have been great advisors every step of the way through the program.

Annelise Merriner, PA-C

Attending Keiser University and getting my degree was the best decision I have ever made.  The small class sizes and personalized attention helped me get my degree quickly.  The hands-on experience and the education landed me a job at a neighboring law firm.

Dedrick Saxon

I chose Keiser because it had everything—small classes, caring professors, hands-on learning, and counselors that are really there for you.  I feel like I’m part of a family here, not just a number.

Natalie Dou

After being denied for several promotions at my current employer, I decided that I needed to further my education.  Since graduating from Keiser with my bachelor’s degree in Business Administration, I have been promoted and I am able to obtain positions that weren’t available to me before.

Laurie Williams

Keiser helped change my life by getting my education at the right school! I had been going to another school before, I dropped out because I felt that I was not getting enough information. When I found out about Keiser, I was pleased because the instructors were great.

Nadege Dor

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Marla Hadley

The BA for Business Administration at Keiser has to be one of the best in the nation. Keiser takes the basics that are taught at the Associates level and uses them to strengthen your skills and knowledge.

Vivian R. Howard, BA in Business Administration Graduate

I found that Keiser University’s Nuclear Medicine program of advanced studies and small class size was a perfect fit. I never came across a faculty member who wasn’t truly interested.

Gustavo Gonzalez, Nuclear Medicine Technology Graduate